LAB K.
Delivering brand solutions,
without corporate jargon!
Award winning West Coast strategy, branding and marketing.
Supporting the outdoor recreation, tourism and heritage sectors.
- Diagnose your problems and establish needs.
- Prescribe and implement structured solutions.
- Monitor and evaluate your progress.
A Modern View
Technology moves fast, and keeping up with the requirements of modern brand management involves time and effort.
The landscape changes from week to week. New algorithms come into play, tools and platforms go out of fashion, and financial strain puts pressure on delivering results. But with LAB K. as your partner, you can rest assured that you are always adapting to these changes, ensuring your brand stays ahead.
LAB K. is your solution to balancing the online and offline worlds. Combining the latest marketing know-how with proven brand-building and strategic concepts to create robust, budget-friendly solutions that alleviate the pressure of managing your brand.
Testimonials
…” brilliant with clients, be it in a diagnostic setting or a studio session, he can put a client at ease, talk across the spectrum and quickly cement himself as a professional…”
RUSS DUNCAN
“He instantly got what our unique outdoor brand was about. Laugharne implemented a targeted social media marketing plan that attracted a wider international demographic and increased overall audience engagement by 50% within the first 48 hours.”
COLBY COLBERT
“He understands Creative… the kind you only come across once in a while. I don’t say this very often… but he’s a keeper. I’d probably let him marry my daughter.”
HENRY RYAN
Core Services Offered
Strategic Marketing Solutions:
Crafting strategies tailored with a personal touch, together we will work towards your goals and objectives, while reflecting your unique appeal to attract ideal customers.
Brand Strategy & Identity:
Whether you need to refine your existing brand or build a new one, ensure that you are positioned to connect with your target audience.
Social Media Marketing Plans:
Step away from the fax machine and set your social media platforms on course to build brand awareness and drive engagement.
Concept Planning:
Comprehensively compile your aspirations, information, and ideas together with a thorough dose of research to create strong concept plans.
Project Management:
Let LAB K. oversee your marketing, branding and strategic initiatives, ensuring smooth delivery and maximising results.
Design & Video Production:
Production work can be carried out in house, saving time and money. For larger projects you also gain access to a selection of industry experts.
About Me
Thirteen years “officially” in the marketing world. Always keen to think big on helping build your brand.
I’m Laugharne (Larn). Based and raised on The West Coast of New Zealand’s South Island. We should always capitalise ‘The’ of The West Coast. Make it a part of the official name, for goodness sake!
My core offering is in strategy, branding and marketing focused on helping the outdoor recreation, tourism and heritage sectors. Any businesses outside of this scope are considered on a case-by-case basis but the skills required are universally applicable.
Get your ducks in a row with some extra research of your own on who LAB K. is…
Specialist Expertise
Consulting
Developing and implementing marketing and branding strategy. Figure out what you need, then make it happen following a principle of ‘diagnose, prescribe and monitor’. I can also provide training opportunities for teams or groups who just need a leg up, or a chance to better grasp the basics.
Copywriting
The craft that thrust me into the marketing industry. Award-winning creative solutions for your business. Written with care and plenty of forethought. Despite the advances of AI, there is still nothing quite like having a human oversee your written content and ensuring it is fit for purpose.
Audio/ Visual
Audio editing, video editing & graphic design. Helping with everything from logo builds to TikTok posts. Alongside my own skillset, I work closely with an extensive list of regional industry professionals who can help further fulfill your needs and work towards your goals.
Let’s work together!
Laugharne (Larn) Kemp | enquiry@labk.co.nz
Call: 027-763-6856