About Me

A bit outdoorsy, a bit indoorsy. Fly-fishing one day and fishing for crumbs in a crisp packet the next, what I like to call a “well-rounded existence.”

My path into this industry wasn’t a straightforward route. Beyond key brand and marketing roles, combined with a touch of overseas travel, the rest of my resume reads like a West Coast survival guide. I’ve worked as a Possum Controller, a Plumber’s Assistant, a Glacier Guide, a Nightclub DJ, an Outdoor Shop Retailer… and even a Gold Buyer. You aren’t dealing with some fresh-faced university graduate who only knows what a textbook told them; there is real, diverse life experience under my belt.

That background matters. It means I know how to talk to people from all walks of life, handle unpredictable logistics, and solve problems practically when things don’t go to plan.

There are no suits here, no flash cars, and no corporate gimmicks (unless a worn-in pair of jandals counts). Just a solid decade-plus of developing robust strategies, distinct branding, and practical project solutions for a wide range of clients.

If you have a project that needs structural direction, funding leverage, or a strategic refresh, feel free to get in touch to discuss your needs.